How to Supplement Healthcare Dev Team with Go-to-Market Strategy

go-to-market strategy

A strong go-to-market strategy is essential in the healthcare industry. With rapid advancements in technology and increasing competition, it's more important than ever to develop and launch products that meet the needs of your target customers. Staff augmentation can play a critical role in helping your healthcare dev team achieve this by providing access to additional resources and expertise that can improve efficiency and productivity.

Here’s an explainer of why staff augmentation is essential for healthcare companies, how to choose the right staff augmentation partner, how to integrate staff augmentation into your go-to-market strategy, and how to measure the success of this approach.

Why Is Staff Augmentation Important?

Staff augmentation has several benefits when it comes to go-to-market strategy for healthcare products. First, it's necessary when you need to develop and launch healthcare products quickly and efficiently. In the fast-paced healthcare industry, responding to market demands and launching innovative products ahead of competitors is vital. Staff augmentation enables you to add skilled professionals to your team temporarily, helping you meet tight deadlines without the need for long-term commitments.

Second, you can scale up faster and tap into external expertise, which is crucial for developing a successful go-to-market strategy. By partnering with a staff augmentation firm, you have access to a vast talent pool with diverse skills and experience. This enables your healthcare dev team to tackle complex projects more effectively and bring products to market more quickly.

Finally, staff augmentation provides a flexible solution for managing the workload and resources of your healthcare dev team. You can bring in additional resources when needed, such as during peak periods or when working on large projects, and scale back when the demand decreases. This flexibility helps your team maintain a lean and efficient operation, ensuring the best use of resources and ultimately improving your go-to-market strategy.

How to Choose the Right Staff Augmentation Partner

To fully realize the benefits of staff augmentation, you’ll need to choose the right partner for your healthcare dev team. Here are a few tips on identifying the best partner for your needs.

Experience Working with Healthcare Companies

The partner should have a proven track record of working with healthcare organizations and understanding the unique challenges and complexities of the industry. This will help ensure that the resources provided are well-suited to your team's needs and can contribute effectively to your go-to-market strategy.

High-Quality Resources

Look for a partner that can provide highly skilled professionals with relevant experience in healthcare product development. The quality of the resources provided will directly impact the success of your go-to-market strategy.

Strong Communication and Collaboration

Your internal dev team and the staff augmentation partner must work together seamlessly. Choose a partner that emphasizes clear communication and collaboration, ensuring a smooth integration of resources and a successful project outcome.

How to Integrate Staff Augmentation into Your Go-to-Market Strategy

To successfully integrate staff augmentation into your go-to-market strategy for healthcare products, follow these steps.

Identify the Right Projects to Outsource

Determine which projects or tasks within your go-to-market strategy would benefit most from additional resources or external expertise. This could include tasks requiring specialist skills, having tight deadlines, or being particularly complex.

Assign Tasks to the Staff Augmentation Team

Clearly define the tasks and responsibilities assigned to the staff augmentation team, ensuring that they have the necessary skills and experience to complete them effectively.

Manage the Workflow

Establish a clear workflow and processes for managing the work of the staff augmentation team, including regular check-ins, progress updates, and feedback sessions.

Ensure Quality Control

Implement quality-control measures to ensure that the work produced by the staff augmentation team meets the required standards and contributes effectively to your go-to-market strategy.

Maintain Effective Communication

Encourage open and transparent communication between your internal team and the staff augmentation team, fostering a collaborative environment and promptly addressing any issues or concerns.

Measuring Success

To measure the success of your go-to-market strategy using staff augmentation, track the following metrics.

Time to Market

Monitor the time that it takes to bring your healthcare products to market, comparing the results with previous projects or industry benchmarks.

Customer Satisfaction

Measure customer satisfaction with your healthcare products, using feedback and reviews to gauge the success of your go-to-market strategy.

User Adoption

Track how quickly and effectively your healthcare products are being adopted by your target users, providing insight into the success of your go-to-market strategy.

Revenue Growth

Monitor the revenue growth generated by your healthcare products, evaluating the contribution of staff augmentation to the overall success of your go-to-market strategy.

Iteration and Adjustment

Based on the results of these metrics, iterate and adjust your go-to-market strategy as needed to improve its effectiveness and better achieve your business goals.


Using staff augmentation for your healthcare dev team can significantly speed up your go-to-market strategy and improve your chances of success. By selecting the right staff augmentation partner and effectively integrating them into your go-to-market process, you can access valuable external expertise and resources, enabling your team to develop and launch innovative healthcare products more quickly and efficiently.

As a healthcare company, you should consider staff augmentation a critical tool for achieving your business goals. By following the advice outlined in this article, you can make the most of staff augmentation and ultimately, enhance your go-to-market strategy for healthcare products.

Here at OtterSoft, we help healthcare technology providers drive innovation and integrate smoothly with legacy systems to keep things in motion, address the challenges of healthcare innovation, and seamlessly keep information in sync. Please get in touch with us today to see how we can help you overcome healthcare innovation challenges by strategically augmenting your team!